The share of online sales is growing every year by an average of 25%. The development of technologies and Internet availability makes digital marketing essential for any business. Internet marketer should have knowledge in the field of architecture and design of websites, search engine optimisation, social media marketing, web analysis, be able to work with the major systems of contextual advertising, as well as have other skills. Since universities have not yet train specialists in digital marketing, the lack of them is growing every day. Digital marketing course is focused on practical cases and application of gained knowledge.